EU Slaps Temu With €200m Fine Over Unsafe Products, Faulty Chargers
The penalty follows an investigation launched in October 2024 into the platform’s compliance with regulations governing major online marketplaces operating within the EU.
According to the European Commission, Temu failed to adequately identify, assess, and mitigate risks associated with products sold through its platform, exposing consumers to potential safety hazards.
As part of the investigation, an independent testing body conducted mystery shopping exercises which reportedly found that several chargers purchased from the platform failed to meet basic electrical safety standards. Authorities also discovered that some baby toys contained chemical substances exceeding legal safety thresholds or included detachable small components that posed choking risks to children.
EU regulators have directed Temu to submit a corrective action plan before August 28 outlining steps to address the identified issues. The Commission is expected to assess the company’s response within two months.
Speaking on the development, EU technology commissioner Henna Virkkunen described the action as a strong signal to digital platforms regarding their responsibilities toward consumer protection.
Reacting to the sanction, Temu said it recognises the importance of clear regulatory standards but argued that the decision relates to practices from 2024 and does not reflect recent improvements made to its operations.
“We disagree with the European Commission’s decision and consider the fine disproportionate,” the company stated, adding that it is reviewing the ruling and considering possible next steps.
The fine marks only the second major financial penalty issued under the EU’s Digital Services Act relating to platform accountability and content regulation, following a €120 million sanction imposed on X in December last year.
